Turning deal discovery into a game people actually play

ShopRun · Retail & E-Commerce. Published as a DGV product case study: the challenge, approach, and designed outcomes of work led by our own venture and engineering teams.

Discount discovery is passive and forgettable: shoppers scroll coupon feeds, ignore promo emails, and brands lose the moment between interest and purchase. Engagement ends the second the deal is scrolled past.

ShopRun is a gamified mobile commerce platform that turns deal discovery into an interactive experience. Players chase and capture digital deals from brands, store them in a virtual chest, and redeem them whenever they're ready to shop, combining mobile gaming, rewards, and real-world savings into one engaging experience.

Runner-style gameplay puts brand offers inside the level as collectible objects. Captured deals drop into a persistent virtual chest tied to the player's account, so redemption happens on the shopper's timeline rather than inside a limited-time popup. Brand retailers, levels, characters, and reward drops are configurable, and play and redemption signals feed offer targeting.

• · Cross-platform mobile game client
• · Deal capture and virtual chest wallet
• · Brand and retailer offer catalog
• · Redemption and coupon issuance flow
• · Rewards, levels, and progression engine
• · Player behavior analytics for offer targeting

• · Deal discovery becomes active play instead of passive scrolling
• · Captured offers persist until the shopper is ready to buy
• · Brands gain measurable engagement and redemption signals

No published quote for this engagement yet. DGV publishes client statements only with named attribution and written permission; references are available on request during a strategy call.

Expanding the retailer catalog, adding social and competitive play, and deepening reward personalization from redemption behavior.